Change

Change has a considerable psychological impact on the human mind. To the fearful it is threatening because it means that things may get worse. To the hopeful it is encouraging because things may get better. To the confident it is inspiring because the challenge exists to make things better.

Author - King Whitney Jr.

As I complete what is less than 4 weeks of 2009 I reflect on the need for change. I have spoken with individual buyers of branded merchandise and discussed the changes they feel are necessary to adapt and progress in 2010. All have confirmed it will be a time that will involve considerable change as it relates to promotional spend management.

I too feel the need for change. We have implemented a platform that will encourage brands of all sizes to work together and bring upon a new change in how promotional products are purchased. A change never seen. A change that is sure to cause a ripple that have a great impact on promotional spend management.

Please take a moment and comment the changes you and/or your company will be managing this change. I appreciate your time and look forward to the reply.

Best Forward,

Mike Kaczmarek